How could a pair of knitted socks make Silicon Valley's cautious venture crazy?
Jun 19, 2018

July 2017, David Hornik (David hornik), Howard Hattenbach (Howard Hartenbaum) and Tripp Jones (Tripp Jones), the partners of August Capital, three Silicon Valley venture capitalists, sat around the table , showing off their latest investment.

The three men raised one foot at the same time, lifting the trousers, exposing the stance socks worn on the feet. "Socks are a huge product, and no one has spent decades thinking about it," says Hawke, "and it used to be just a bunch of old faces companies doing what they've been doing all the time." You have basically two (choice)--black and white, which is a huge opportunity to break the pattern.

Words such as "breaking the Pattern" (disrupt) are often not associated with footwear products, especially those that are comfortable and warm knit stockings, which seem to be incompatible with the word. But stance has managed to raise 110 million of billions of dollars from investors who usually try to move quickly and break through.

Lifting the trouser legs is now almost an act of interest to the informed venture capitalists. Stance is not just rage in Silicon Valley. Justin Trudeau, Canada's prime minister, wore a pair of socks Trudeau with the Star Wars character Chewbacca (Chewbacca) at the end of September. Singer Drake (Drake) Instagram a photo of his ex-girlfriend Rihanna (Rihanna) design sock-the pattern on the sock is the image of Rihanna herself. Stance's investor, hip-hop singer Jay Z in his 2013 album "Magna Carta ..." Holy Grail (meaning: The Grand Charter ...) Holy Grail) mentioned in this brand. Stance has gained the prestige that fashion companies have always wanted.

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